This Week - December 1
November 29th, 2006
We talk with Shel Horowitz about his new book, GRASS-ROOTS MARKETING FOR AUTHORS AND PUBLISHERS. We also talk with Michael Shuman, author of SMALL-MART REVOLUTION: How Local Businesses are Beating the Local Competition.
Grassroots marketing maven Shel Horowitz has just released his second book on the subject: GRASS-ROOTS MARKETING FOR AUTHORS AND PUBLISHERS. We talk LIVE with Horowitz about this indispensable guide for getting the word out about your book or booklist, so be sure to call in with questions or comments at showtime on WMUA 91.1 FM on Friday, December 1, at 5:30 PM EST. The listener comment/question line is: 413-533-9536.
Also, can locally-owned businesses compete with giant corporations on profitability, price, wages and social responsibility? “Yes”, says Michael Shuman. His second book, SMALL-MART REVOLUTION follows in the footsteps of his first, GOING LOCAL: Creating Self-Reliant Communities in a Global Age. He is also founder of BALLE: Business Alliance for Local Living Economies.
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